Less Fuss.
More Fun.

For the everyday growing years

From baby days to big-kid adventures, everyday favourites that feel good to use. Practical, playful and easy to live with — made for the way childhood really happens.

Play Our Song

Top Picks

A Kid Inspired, Dad Driven (KIDD) brand

Wessy: playful, practical, loved

Thoughtfully chosen pieces for babies and kids that fit naturally into real life. From mealtime helpers to comfy wear and everyday accessories, everything is made to be used, enjoyed and reached for again and again — simple designs that bring a little more ease and a little more fun to family days.

Play-ready, day-ready

Joy in the little things

Play-ready, day-ready

Joy in the little things

Play-ready, day-ready

Joy in the little things

Play-ready, day-ready

Joy in the little things

Play-ready, day-ready

Joy in the little things

Play-ready, day-ready

Joy in the little things

Play-ready, day-ready

Joy in the little things

Play-ready, day-ready

Joy in the little things

Play-ready, day-ready

Joy in the little things

Everyday favourites, made to love

Pieces that feel good from the first use and get better with every day that follows. Designed for babies and kids on the move, our collection brings together comfort, easy care and playful detail — ready for morning rushes, after-school energy and all the simple moments families share.

Shop now

Shop By Category

  • Play, Meals & Mess: Life with Little Ones

    Play, Meals & Mess: Life with Little Ones

    Children experience the world with their whole bodies. They taste it, drop it, squeeze it and sometimes wear it home on their sleeves. For parents this can look like endless...

    Play, Meals & Mess: Life with Little Ones

    Children experience the world with their whole bodies. They taste it, drop it, squeeze it and sometimes wear it home on their sleeves. For parents this can look like endless...

  • Choosing Simple Essentials for Growing Kids

    Choosing Simple Essentials for Growing Kids

    Walk into any children’s store and it’s easy to feel overwhelmed. Bright colours, clever gadgets and endless options promise to make parenting easier. Yet most families eventually discover that the...

    Choosing Simple Essentials for Growing Kids

    Walk into any children’s store and it’s easy to feel overwhelmed. Bright colours, clever gadgets and endless options promise to make parenting easier. Yet most families eventually discover that the...

  • Small Routines, Happier Days

    Small Routines, Happier Days

    Life with children is built on small routines. The way breakfast bowls land on the table each morning, the familiar hunt for shoes before school, the favourite cup that always...

    Small Routines, Happier Days

    Life with children is built on small routines. The way breakfast bowls land on the table each morning, the familiar hunt for shoes before school, the favourite cup that always...